Roadmap 2026
Transparent health insights, built step by step.
Last updated: April 2026
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Completed
Q1 - Pilot & Foundation
Launch one-pager and modular packages
Pilot with friends/family and process validation
Partnership with certified laboratory
Develop clear PDF report and process feedback
Initial SEO optimization and Google Business profile
Standard informed-consent form
Pricing research and market validation
Core logistics: materials, packaging, courier flow
2
In progress
Q2 - Optimization
Optimize website, intake and payment flow
Make reports more concrete and actionable
Shorter turnaround from test to report
Templates, standardization and first dashboard version
Bodybuilding page with sport-specific packages
Public roadmap live
English translation of the website
Social proof: reviews and testimonials section
3
Planned
Q3 - Platform & Insights Over Time
Client portal with historical comparisons
Trends per biomarker and reminders
AI layer with guardrails
Potential expansion of biomarker offerings
Automated appointment scheduling
Referral and partner program
Blog with educational articles on biomarkers
Follow-up flow after report (retest reminders)
4
Future
Q4 - Scale & Automation
Subscriptions (2x per year with discount)
Expand partnerships
Optimize pricing structure
Automatic report generation and lab integration
Expansion to regions outside Amsterdam
B2B packages for companies and gyms
Wearables integration (Apple Health, Garmin)
White-label option for coaches and practitioners
Backlog by category
Packages
- Thyroid panel
- Female hormone panel
- Allergy test add-on
- Standalone vitamin & mineral panel
Tech & product
- Mobile app
- Interactive online report
- API for coaches and practitioners
- Automatic lab integration (HL7/FHIR)
Marketing & growth
- Podcast and video content
- Ambassador program
- Google Ads campaigns
- Influencer partnerships
Geographic expansion
- Rotterdam & The Hague
- Eindhoven & Brabant
- North Holland region-wide
- Belgium (Antwerp / Brussels)
Content & education
- Biomarker encyclopedia
- Blood values guide for athletes
- Case studies (anonymized)
- FAQ videos
What we deliberately don't do
- Give medical diagnoses or treatment advice
- Sell or share customer data with third parties
- Offer unvalidated or experimental tests
- Discount at the expense of lab quality
Suggestion or idea?
Mario Test is a project in development. Have an idea, feature request or feedback? Email us, we'd love to hear from you.